This contemporary underwear brand is about to introduce a new dimension to the luxury menswear market, elevating the humble everyday basics to garments of distinction and desirability. Awakening a desire for fine undergarments, ‘UNDER’ is conceived in London, via Amsterdam and manufactured in Portugal.

Gold-rush miner styling is a key ingredient, with emphasis firmly on attention to detail, refined functionality and fit. The seven piece collection features, short boxer briefs, long boxer briefs, long johns, short sleeve tees & granddad shirts. Taking style name inspiration from the American rock band, Steely Dan, the “Walter” short & the “Parker” long boxer briefs are knitted and feature a woven waistband and fly, whilst the “Victor” boxer short is fully woven. The “Baxter” short sleeve and the “Wendel” long sleeve granddad shirts have a knitted body to contrast the woven placket and collar. The “Randall” crew tee and the “Becker” V-neck knitted tees have woven-welt chest pockets.

Produced using only the finest premium-quality cotton waffle, mercerised and marl jerseys mixed with chambray and light twill, the garments combine knitted and woven fabrics to make them more durable and help retain their form. This fabric mix also gives scope for exploring texture and colour combinations. Colours featured throughout include red, blue, grey and ecru. Details include covered buttons and a discreet branded size label that can be unbuttoned if so desired. UNDER offers men a modern interpretation and unique reinvigoration of underwear.

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• WWW.UNDERUNDERWEARCOM