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Swedish denim brand Nudie is one of the leading denim brands in the world, they take their inspiration as a challenge, designing functional products with an aesthetic value. For Nudie, industrial design is more interesting and more important than any short-term trends or fashion.. Nudie Jeans is striving towards bringing organic production to the mainstream. They have strong values in relation to sustainability and healthy development for people and the environment, which led to being short listed for the Observer Ethical Awards in 2009.

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