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Matt Murphy and Kirk Beattie, designers of the b Store label, have carved out a welcome niche within the over populated menswear arena with their purist approach to fashion and discreet design. Conceived after their own brand store in Savile Row attracted industry recognition winning British Fashion Award for Shop of the Year in 2006. b Store now offer a full mens and womenswear collection, the latter designed by Natascha Stolle.