London’s b store has long been a mecca for contemporary design. A haunt for the stylish, their eponymous publication – launched in September 2009 – embraces the wider b store ethos: passion in design, integrity in individuality and a nod to sartorial affairs. Created by the label’s creative director, Jason Hughes, and editor, Dal Chodha, b Magazine is defiantly proud of its British roots and cares more about style than it does about fashion.

b Magazine represents the b store brand’s extended family, whose members are not willing to negotiate shelves stacked with glossies selling nothing more than symbols of wealth and celebrity. b Magazine sells ideas; it sells information. Editorially driven, b looks at creatives from a unique angle: concerned with what they are reading, rather than what they are wearing; worried more about familiarity than fantasy.

Representing