Iconic and much acclaimed Japanese apparel brand, A BATHING APE® has grown into an international success story. After sixteen years, the label fits neatly into the tried-and-true business model of most international fashion and luxury brands. The success of the cult street wear phenomenon rests on a loyal fan base and an obsessive following. It is not unfamiliar to see long lines of customers forming outside own branded stores, waiting through the night to secure limited edition pieces. Friends and collaborators of A BATHING APE® include; The Beastie Boys, Pharrell Williams, N.E.R.D., Snoop Dogg, Jay-Z, Usher, Kanye West, and a host of other hip-hop V.I.Ps.

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