ABSOLUT MODE EDITION WITH B STORE AND FRIENDS
10 November 2011
ABSOLUT MODE EDITION WITH B STORE AND FRIENDS… Following on from the successful launch of ABSOLUT MODE EDITION in August.
b store’s Matthew Murphy and Kirk Beattie are the latest designers to collaborate with ABSOLUT to identify three new designers – Peter Jensen, Sophie Hulme and Tim Soar to redesign a limited edition iconic ABSOLUT bottle. ABSOLUT MODE EDITION draws on the brandʼs heritage in the world of fashion and its icons of the future. Since the early 1990s, ABSOLUT has collaborated with designers such as Tom Ford and Versace, Stella McCartney and Gautier. Since then, fashion has been one of the creative expressions that ABSOLUT has successfully explored. Since launching 10 years ago, b store has carved out a welcome niche with its purist approach to fashion, discreet design and unique brand aesthetic thatʼs reflected through their magazine, store and projects. b Store and Friends incorporates all of the above in an exclusive project that showcases each curated designer – Peter Jensen, Sophie Hulme and Tim Soarʼs individual style and personality to sit perfectly on ABSOLUT MODE EDITION. “B store and friends project for ABSOLUT mode was created from both brands mutual love and support for creativity. Neither b store or ABSOLUT have followed the predictable path to creating their brand identities, so it appeared to us to be the perfect partnership for this project. We have asked our friends to help us to create a truly original concept to support the ABSOLUT Mode bottle campaign” says b store. “ABSOLUT are excited to be working with B-Store to collaborate with creative visionaries such as Peter Jensen, Sophie Hulme and Tim Soar to create exciting additions to ABSOLUT MODE limited edition bringing to life our global articulation of style and creativity” says Adam Boita, Marketing Manager at Pernod Ricard UK. ! The sixty b Store and Friends ABSOLUT MODE EDITION bottles will be available exclusively from Selfridges from November 12th.
- A BATHING APE
- ALIAS BY THEO FENNELL
- ANTONI & ALISON
- ASHISH
- BARACUTA
- B MAGAZINE
- BSTORE
- BURKMAN BROS
- CACHAREL
- COOPERATIVE DESIGNS
- FILIPPA K
- G-SHOCK
- G-SHOCK PREMIUM
- GLOVERALL
- GOAT
- HOLLAND ESQUIRE
- JEROME DREYFUSS
- KENZO
- LOU DALTON
- LOT 78
- LULA MAGAZINE
- MR BATHING APE
- NUDIE JEANS
- OAKLEY
- OMAR KASHOURA
- PETER JENSEN
- RAG & BONE
- ROBERT CLERGERIE
- STIGHLORGAN
- UNDER UNDERWEAR
- Y.M.C
