ALIAS BY THEO FENNELL TOUR WITH DAZED DIGITAL

Isle Of Wight Festival, Glastonbury, Latitude, Port Eliot, Vintage Festival – Summer 2011.

British jeweller Theo Fennell joined forces with Dazed Digital to launch a ‘high profile’ casting project to find the face of Alias, a new fine silver jewellery line launched by the company this summer. The Alias and Dazed teams attended five of the UK’s top festivals this summer, casting for individuals with a unique sense of style to be part of the Alias ‘family’ for their forthcoming campaign.

The general public were able to follow the tour on Dazed Digital where images of the best looks from each festival and event were posted. At the end of the tour a voting system was put in place to allow the public to vote for who they think has the most individual style. The two finalists won a £1,000 gift voucher to spend on the Alias collection and the opportunity to feature in the forthcoming Alias ad campaign. “We are thrilled to be partners with Dazed Digital on this project, and so far the Alias team have found some truly fabulous people. I cant wait to put the family together for our forthcoming campaign. Dazed Digital is the perfect title to assist us in capturing the right audience.” said Theo Fennell.

dazeddigital.com/projects/alias theofennell.com