Formed in London in 1996 by Fraser Moss and Jimmy Collins in response to an increasing demand for functional, modern clothing, YMC has quietly grown to be a significant design label. Moss is not led or influenced by seasonal trends but tries to provide the solution for intelligent clothing that is both wearable and distinctive. In 2009 YMC opened their shop in Poland Street, Soho. The store offers both own branded menswear, womenswear as well as curiosities and hard-to-get niche brands.

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