• lot 78 main image

Lot 78 is a luxury outerwear company who manufacture in the Veneto region of Italy. The brand was created by entrepreneur Ollie Amhurst , whose vision was to create a jacket neutral in design, perfect in fit and unbeatable in quality at an attainable price-point. The Lot78 jacket aims to transcend the seasons with its versatility in design and quality and provide a reliable staple season to season using luxury fabrics that include leather, shearling, goose down and butter soft suede.

British born, Ollie left Art School to join the ranks of the Armani group where he was Head of Distribution for Armani in the UK. He left Armani in 2005 to start up his own showroom Anio Ltd. launching new brands into the international market. His success and network assisted him in the international launch of his own brand Lot78 in 2008.

Lot 78 recently collaborated with Puma to produce a limited edition high top. Only 500 pairs were distributed through Lot78 worldwide – which include Ron Herman, Bloomingdales, Saks Fifth Avenue, Gio Morretti in Italy, Harvey Nichols, Matches, Liberty, Bluebird, Net a Porter and Browns.

Representing